If a movie isn't a hit right out of the gate they drop it. Which means that the whole mainstream Hollywood product has been skewed toward violence and vulgar teen comedy.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
An image is not simply a trademark a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual institution corporation product or service.
To be able to fill leisure intelligently is the last product of civilization.
What I try to do is factor in how people use computers what people's problems are and how these technologies can get applied to those problems. Then I try to direct the various product groups to act on this information.
In my youth I stressed freedom and in my old age I stress order. I have made the great discovery that liberty is a product of order.